Our Story

Flavorful Brands; It All Starts with the Seeds.

Flavorful Brands is bringing back flavorful produce to consumers. For decades, vegetable seeds have been bred to create produce that increases grower yields and also survives the rough and tumble shipments to the retail stores. Our partner, Bejo Seeds, is one of the top vegetable seed producers in the world and, after decades of research, is our source of the new and exciting seed that grows into our flavorful veggies.

Our exclusive family of grower and distributor partners are carefully selected to deliver our amazing non-GMO veggies to retailers across the US and Canada. It Starts with the Seed™, which allows us to deliver to consumers a year-round supply of flavorful, healthy vegetables…call it our passion, our way of Inspiring Everyone to Eat Better Every Day!™

Our Team

The executive team at Flavorful Brands, LLC™ carries decades of field experience and a rich history of building strong brands across industries. Along with a premier distributor network, with specific expertise in marketing the Tasti-Lee™ tomato name, Flavorful Brands™ is well-established and ready to develop a great tasting lineup of consumer preferred and trusted produce brands.

Chris Lindley

President and CEO

Chris Lindley brings decades of experience in consumer packaged goods general management, as well as marketing and sales experience with two of the largest food and beverage companies in the world. In addition to solid experience as the Founder and COO of LHF – a brand and product incubator for new and emerging businesses – Lindley brings 16 years of experience at ConAgra Foods in national brand marketing, creative direction and management of the Club Store business unit for all ConAgra dry grocery brands, as well as successful leadership of a $500MM portfolio of national brands. Lindley’s vast experience includes managing all functional areas, including brand, consumer and trade marketing, P&L and finance, sales, manufacturing, logistics, licensing, new product development, and brand-building in all retail channels. He expertly managed well-known national brands such as Orville Redenbacher®; Hunt’s Tomatoes®, Ketchup and BBQ Sauces, PAM Cooking Spray®, Wesson Oil®, Swiss Miss Cocoa®, Snack Pack Pudding®, and Peter Pan Peanut Butter®, and he secured product licensing agreements and/ or developed new products under license for Mrs. Fields®, Tony Roma’s®, Marie Callender®, Knott’s Berry Farm®, and Smokey Robinson®.

Jose Marrero

Chief Operating Officer

Jose Marrero is a senior executive with an entrepreneurial bend and proven success at both Fortune 100 companies and start-up ventures. Trained and rapidly promoted at leading consumer/ marketing companies, including PepsiCo™, S.C. Johnson & Son™, and Procter & Gamble™, Marrero is a strategic change agent with a strong record of establishing new directions for brands and businesses. With leadership experience in multiple functions, including marketing, sales, business development, and general management, as well as a background in multiple industries, including Consumer Packaged Goods, Food and Beverage, Public Safety, Retailing, and Higher Education, Marrero is highly effective in quantitatively measuring and improving results.

Chris White

VP of Agricultural Operations and Supply Chain

Chris White offers significant experience building ag networks and supply chains, with an emphasis on grower relations and best practices. White spent years helping growers and distributors in the U.S., Mexico and Latin America drive the development of the Fair Trade market initiative, working closely to secure production and create value-added products. As National Account Manager at TransFair USA, he cultivated rapid growth and converted accounts such as Starbuck’s, Sam’s Club, Ben & Jerry’s, Green Mountain, and Whole Foods to the Fair Trade program. As Director of Supply and Grower Relations at Interrupcion Fair Trade, White established the company as the first exporter of Organic/ Fair Trade apples and pears to the U.S. from Argentina. An experienced entrepreneur with agricultural startups such as Nexchange Organics and Earth Equity Farms, he honed his grower relationships and strong communication, strategic and problem solving skills to overcome a multitude of roadblocks and deliver exceptional growth for both his companies and his grower networks.

Debbie Letourneau

VP of Marketing and Marketing Research

Debbie Letourneau is a seasoned executive with over 35 years of experience in multiple industries, including packaged goods, food and education. Her expertise is in building strong brands, having managed such well-known established business as Shout®, Glade®, Off®! Chef Boyardee®, Orville Redenbacher® and Windex®, and has also launched successful new products, including Windex® Outdoor Cleaner, (over $500M in sales), Off! Candles® (over $100m in sales), numerous line extensions, new technology and new packaging across various product lines. A Marketing Research background informs Letourneau’s understanding of consumer needs and wants, helping her to develop strategic insights based on both primary and secondary data. Her well-rounded marketing experience includes two decades working with traditional marketing channels (broadcast and cable television, radio, print and classical promotional vehicles) and 10 years of experience in digital marketing (Social Media channels such as Facebook, Instagram, LinkedIn, organic and paid SEO and targeted display advertising). Having worked in both large and small organizations, Letourneau developed strong strategic and tactical skills, consistently delivering strong business results across new and established brands.

Michael Ryshouwer

Director of Sales and Business Development

Michael Ryshouwer became involved with the Tasti-Lee™ tomato while employed at the Florida Department of Agriculture as a Senior International Development and Marketing Manager. After meeting with Dr. Jay Scott, the creator of Tasti-Lee™, he applied and obtained a USDA marketing grant for the tomato. At the Florida Department of Agriculture, he conducted domestic/ international research for agricultural products and livestock, developing strategies to facilitate the buying, selling and marketing of Florida agricultural food products while promoting and monitoring marketing campaigns and exploring retail sales opportunities. Ryshouwer also participated in, assisted and provided support for domestic and international missions and events while increasing grapefruit exports to Korea by 75% in 2010-2011. Subsequently he was offered the position of Field Marketing Manager with Bejo Seeds Inc. who obtained the marketing and proprietary rights to Tasti-Lee. A strategic hands-on developer experienced in consultation and executive management, with an emphasis on international marketing/ sales and public/ private enterprise negotiations in Europe, Middle East, North America and Asia, Ryshouwer has an in-depth understanding of cultural diversities and how to conduct business in various global environments through work experience and residency in the U.S., Canada, Europe and Asia.

In expectation of rapid growth in the coming year, the Flavorful Brands team is well-positioned for broad expansion, offering decades of combined experience across multiple industries.