The executive team at Flavorful Brands LLC® has decades of field experience and a rich history of building strong brands across industries. With specific expertise in marketing the Tasti-Lee® tomato name and Goldies® onions, Flavorful Brands is well-established and ready to develop a great tasting lineup of consumer preferred and trusted produce brands.
Chris Lindley
PRESIDENT AND CEO
Chris Lindley brings decades of experience in consumer-packaged goods general management, as well as marketing and sales experience with two of the largest food and beverage companies in the world. In addition to solid experience as the Founder and COO of LHF — a brand and product incubator for new and emerging businesses — Lindley brings 16 years of experience at ConAgra Foods in national brand marketing, creative direction and management of the Club Store business unit for all ConAgra dry grocery brands, as well as successful leadership of a $500MM portfolio of national brands. He expertly managed well-known national brands, such as Orville Redenbacher; Hunt’s tomatoes, ketchup and BBQ sauces; PAM cooking spray; Wesson oil; Swiss Miss cocoa; Snack Pack pudding and Peter Pan peanut butter, and he secured product licensing agreements and/ or developed new products under license for Mrs. Fields, Tony Roma’s, Marie Callender’s, Knott’s Berry Farm and Smokey Robinson.
Jose Marrero
CHIEF OPERATING OFFICER
Jose Marrero is a senior executive with an entrepreneurial bend and proven success at both Fortune 100 companies and start-up ventures. Trained and rapidly promoted at leading consumer/ marketing companies, including PepsiCo™, SC Johnson & Son™, and Procter & Gamble™, Marrero is a strategic change agent with a strong record of establishing new directions for brands and businesses. With leadership experience in multiple functions, as well as a background in multiple industries, including consumer packaged goods, food and beverage, public safety, retailing, and higher education, Marrero is highly effective in quantitatively measuring and improving results.
Allen Williford
DIRECTOR OF AGRICULTURAL OPERATIONS AND SUPPLY CHAIN
Allen Williford is an experienced agriculturalist who specializes in organic and conventional farming practices working with experts from around the world. His 40+ years of industry affiliations with Florida Foundation Seed Producers, Florida Strawberry Patent Service and Florida Strawberry Growers Association have given him a unique insight and knowledge of the breeding, patent and licensing process for fruit and vegetable varieties through the UF breeding program, especially the Tasti-Lee tomato. His ownership of fruit and vegetable farming enterprises (conventional and organic), packing facilities and plant production companies have built his expertise in production, quality control, food safety, research, management, sales and marketing. Building long-term client and grower relationships to secure quality and steady product lines is his main focus.
In expectation of rapid growth in the coming year, the Flavorful Brands team is well-positioned for broad expansion.
